Shark Tank India Season 1 mein ek aisi pitch aayi jisne entertainment aur controversy ke saare records tod diye. Sippline Drinking Shields ke founder Rohit Warrier jab apna product lekar aaye, toh unhe shayad andaza nahi tha ki Sharks ka reaction itna zyada harsh hone wala hai.
Chaliye dekhte hain kyun is product ko "Solution looking for a problem" kaha gaya.
Sippline Kya Hai? (The Product)
Founder Rohit Warrier ne Sippline ko "Glass ka Mask" (Mask for your glass) ke roop mein introduce kiya.
Product: Yeh ek chota sa plastic ka attachment hai jo kisi bhi glass ke rim par lag jata hai.
Concept: Jab aap kisi restaurant ya office mein glass se pani ya drink peete hain, toh aapke hoth glass ko directly touch nahi karte. Founder ka maanna tha ki yeh hygiene ke liye bahut zaroori hai.
Ask: ₹75 Lakh for 15% equity.
Sharks ka Reaction: "Mazaak Hai Kya?"
Ashneer Grover ne jaise hi product dekha, unka reaction instant aur kafi aggressive tha. Unhone kaha:
"Bhai kya kar raha hai yaar tu? Mazaak hai kya?"
"Maine zindagi mein isse wahiyat product nahi dekha... Bhagwan utha le mujhe, itna ganda product hai yeh."
Aman Gupta ne mazaak mein pucha ki kya founder ko yeh idea "zyada peene" ke baad aaya tha. Sharks ko laga ki yeh product ki koi zaroorat hi nahi hai (Needs zero).
Business Metrics aur Sales Reality
Jab business ki baat aayi, toh numbers kafi weak nikle:
Total Sales: Founder ne bataya ki unhone ab tak sirf 1200 pieces beche hain.
Problem: Sharks ka maanna tha ki agar kisi ko hygiene ki itni chinta hai, toh woh Straw use kar lega ya glass ko tissue se saaf kar lega. Koi extra plastic piece jeb mein lekar restaurant nahi jayega.
Kyun Hui Yeh Pitch Fail?
No Market Need: Sharks ne ise "Solution looking for a problem" kaha. Matlab, founder ne ek aisa solution banaya jiski problem market mein exist hi nahi karti.
Product Design: Ashneer ne point out kiya ki yeh plastic ka piece sasta aur ganda lag raha hai.
Complicated Branding: Founder ne bataya ki unhe 'Sipline' naam ka domain nahi mila, isliye unhone 'Sippline' (double P) rakha, jo ki branding ke hisab se confusing tha.
Zero Differentiability: Vineeta Singh aur Anupam Mittal ne kaha ki agar yeh product chal bhi gaya, toh koi bhi sasta plastic manufacturer ise copy kar lega.
Conclusion: Rohit Warrier ka "Comeback"
Halaki Shark Tank par unhe deal nahi mili aur kafi beizzati bhi hui, lekin Rohit Warrier ne हार nahi maani. Pitch ke baad unhone Ashneer Grover ke comments par "Roast videos" banaye jo kafi viral hue. Is controversy se Sippline ko itni zyada free marketing mili ki unki sales aur search traffic mein kafi uchal aaya.
Aapka kya maanna hai? Kya Sippline sach mein ek wahiyat product hai, ya phir hygiene ke liye yeh ek accha idea tha? Comment karke zaroorat batayein!