"India ka pehla popped chips brand – kam tel, zyada crunch!" Yeh hai TagZ Foods, jo Shark Tank India Season 1 mein apni healthy snacking revolution ke saath aaye. Unki pitch ne sharks ko processed snacks aur health-conscious consumers ke beech ki gap ko samajhne par majboor kar diya.
Background: Bengaluru Se Ubharta Hua Startup
TagZ Foods Bengaluru-based ek startup hai jo popped potato chips aur healthy dips manufacture karta hai. Yeh traditional fried chips ka ek alternative hai jo 50% kam fat ke saath aata hai, bina kisi unhealthy oil frying ke. Unka aim hai India me guilt-free snacking culture ko promote karna.
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Product: TagZ Foods Ki Healthy Snacking Revolution
TagZ Foods ki khasiyat:
✅ Popped Chips – Yeh chips fried nahi hote, balki heat aur pressure se popped hote hain, jo unhe lightweight aur healthy banata hai.
✅ No Artificial Preservatives – Yeh snacks clean ingredients se bane hain, bina kisi artificial additives ke.
✅ Unique Flavors – Indian aur global flavors ka fusion, jaise Peri-Peri, Cream Onion, aur Barbecue.
✅ Sustainable Packaging – Eco-friendly approach ke saath, jo modern consumers ko attract karti hai.
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Shark Tank India Mein Pitch
TagZ Foods ke founder Anish Basu Roy ne sharks ke saamne apne brand vision aur market potential ko present kiya. Unhone ₹70 lakh ki demand ki thi 1% equity ke badle, jo company ki valuation ₹70 crore batati hai.
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The Investment: Sharks Ka Response
Sharks ne business concept aur branding ko pasand kiya, lekin valuation unke liye ek concern thi. Multiple negotiations ke baad, Anupam Mittal, Ashneer Grover, aur Peyush Bansal ne ₹70 lakh invest karne ka decision liya, lekin 2.75% equity ke badle. Ye deal TagZ Foods ki valuation ₹25.45 crore tak le aayi. Founder ne is offer ko accept kar liya.
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The Impact: Shark Tank Ke Baad Ka Growth Story
✔ Retail Expansion – Investment ke baad, TagZ Foods ne India ke multiple cities me apne chips distribute karne shuru kiye.
✔ Online Growth – Amazon, Flipkart, aur apni website par strong presence build ki.
✔ Product Line Extension – Sirf chips tak limit na hoke, TagZ Foods ne dips aur other healthy snack categories me bhi entry ki.
✔ Brand Awareness – Shark Tank ke exposure ke baad, brand ki recognition aur customer base me tezi se growth hui.
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Final Thoughts: Future of Healthy Snacking
TagZ Foods ki journey proof hai ki health-conscious eating sirf ek trend nahi, balki future hai. Unka mission hai Indian snack market ko redefine karna aur consumers ko tasty + healthy alternatives provide karna.
Agar aap ek shark hote, to kya aap TagZ Foods me invest karte?