Squatty Potty: Shark Tank USA Ki Woh Pitch Jisne Bathroom Habits Revolutionize Kar Diye
"Kya toilet seat ki height aapki health ko affect kar sakti hai?" Yeh sawaal lekar Bobby Edwards aur unki maa Judy Shark Tank USA (Season 7, 2014) mein aaye the. Unka product tha Squatty Potty—ek bamboo stool jo toilet ke samne rakhkar "natural squatting position" mein baithne mein madad karta hai. Sharks pehle toh hasne lage, lejin pitch khatam hote hote sab iske potential ko samajh gaye. Aaj, Squatty Potty Shark Tank ki sabse viral aur profitable deals mein se ek hai.
The Pitch: Science aur Comedy Ka Perfect Mix
Bobby ne sharks ko samjhaya:
- Problem: Western toilets "sitting posture" constipation, piles, aur digestive issues ka karan bante hain.
- Solution: Squatty Potty 7-inch ya 9-inch ki height mein available stool jo natural squatting position provide karta hai, jisse bowel movements aasan ho.
- Humor Factor: Unhone sharks ko ek plastic poop model dikhakar demo diya, jisse sab hasne lage. Kevin O'Leary ne kaha, *"Yeh pitch mujhe life ka sabse weird experience laga!"*
Unhone sharks se $350,000 ke badle 5% equity maangi. Sharks ko idea innovative laga, lekin *"Iska market hai?"* ka sawaal utha.
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The Deal: Lori Greiner Ka Golden Touch
Lori Greiner, jo ki "Queen of QVC" kehlati hain, ne product ki mass appeal ko pehchana. Unhone kaha, *"Log health ke liye kuch bhi karenge, aur yeh funny bhi hai!"*
- Final Deal: Lori ne $350,000 for 10% equity ka offer diya, jise Edwards family ne accept kar liya.
- Key Strategy: Lori ne Squatty Potty ko QVC aur Walmart jaise platforms par launch kiya, jahan product ki comedy aur utility dono highlight ho sake.
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The Aftermath: $200 Million+ Ki "Flush" Success
- Viral Marketing: 2015 mein Squatty Potty ka **"Unicorn Poop"** video viral hua (10 crore+ views), jisme ek rainbow poop ko squatting position mein dikhaya gaya.
- Sales Boom: Shark Tank episode ke baad 24 hours mein $1 million ki sales hui. 2020 tak total revenue $200 million cross kar chuki hai.
- Global Reach: Ab yeh product 25+ countries mein becha jata hai, aur Amazon ke "Best Sellers" list mein regularly rehta hai.
- Expansion: Ab yeh eco-friendly bamboo, plastic, aur foldable versions mein available hai.
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Kya Banata Hai Squatty Potty Ko Unique?
1. Taboo Topic Ko Mainstream Banana: Bathroom health par openly baat karna, aur use humor ke saath present karna.
2. Science-Backed Solution: Doctors ne iske benefits ko support kiya hai.
3. Memorable Branding: Unicorn poop video ne Squatty Potty ko internet sensation bana diya.
4. Lori’s Retail Magic: QVC par Lori ne live demo mein product ko sell kiya, jisme 50,000+ units 1 hour mein bik gaye!
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Final Thoughts
Squatty Potty ki kahani sirf ek product ki nahi, balki *audacity* ki hai—ek aise topic ko uthaya jisse log sharmate hain, use humor aur science ke saath globally acceptable banaya. Shark Tank ne ise platform diya, lekin iski bold marketing aur Lori ke guidance ne ise ek *cult brand* bana diya.
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